Reimagining Web3 automation through a distinctive visual identity, a clearer digital experience, and an intuitive product interface, making complex blockchain technology more approachable.
BRAND STRATEGY
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VISUAL IDENTITY
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Product Design
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MAY 2024 – DECEMBER 2025
Client engagement handled while working at Value at Void
INCREASE IN DAILY VISITORS
UNIQUE DAILY VISITORS
VISUAL IDENTITY
An electric identity for Web3
Web3’s technical landscape inspired a visual direction built around dark surfaces, electric purples, and neon accents. The dark palette gave the identity depth, while the vivid colours and futuristic visual elements created contrast and a distinctive digital aesthetic. The result was a visual language rooted in the world of blockchain automation and emerging technology.
WEBSITE DESIGN
Making Web3 easier to understand
The challenge was to explain complex blockchain automation without overwhelming visitors with technical details. The website was redesigned around the product’s core capabilities, using custom illustrations and carefully structured content to bring concepts like automated transactions and event-triggered actions to life. The goal was to help visitors understand what the technology does, how it works, and what it makes possible.
APPLICATION DESIGN
Designing a cohesive product experience
The process began with research into the product, its users, and existing workflow-building experiences to identify ways to make complex automations easier to create and manage. These insights informed the structure and UX of the workflow builder and the wider application. The visual identity was carried into the product through supporting screens, with user testing used to evaluate the experience and refine the design.
BEYOND UI/UX
Making complex ideas easier to communicate
Beyond the website and application, presentations were designed to bring the product's capabilities and features together in a clear, visually engaging format. Technical information was simplified and each presentation given a cohesive visual structure, making complex concepts easier to follow and communicate.
