Reimagining an established logistics brand through a refined visual identity, a unified House of Brands system, and a cohesive digital experience, connecting the parent brand and its sister brands through one shared design language.
Brand Strategy
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Brand Identity
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Website Design
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Framer Development
August 2024 – Present
Client engagement handled while working at Value at Void
Growth in monthly visitors
Growth in pageviews
BRAND IDENTITY
Giving the logo a new meaning
The existing logo was refined to preserve its recognisable silhouette while establishing a stronger connection to logistics. Inspired by the geometry and shadows of shipping containers, the ITF lettering was reworked to give the mark a meaning rooted in the industry. Inconsistencies in the original logo's spacing, kerning, padding, and angles were corrected, while the orange accent was made more vibrant and confident.
HOUSE OF BRANDS
One family. Distinct identities.
A shared design system connects the parent brand and its sister companies through consistent typography, neutral colours, illustrations, and iconography. Each sister-brand logo incorporates a geometric element from the parent mark, reinforcing their connection. Distinct accent colours give each brand its own identity while keeping the wider brand family visually aligned.
WEBSITE DESIGN & FRAMER DEVELOPMENT
Breaking away from stock-heavy logistics websites
The website was redesigned to stand out in a category dominated by conventional, stock-heavy visuals. Custom illustrations replaced generic imagery to give the experience more character while making logistics services easier to understand. The homepage was designed and built in Framer, with responsive layouts to maintain the experience across screen sizes.
BEYOND THE WEBSITE
A brand built for every touchpoint
The identity extended beyond digital into brochures, whitepapers, presentations, business cards, letterheads, and trade-show booths. From office merchandise and apparel to branded trucks, each application carried the same visual system into the physical world, creating a consistent brand presence across every interaction.
