A website redesign for a global industrial solutions provider, focused on strengthening its digital presence through custom 3D visuals, improved information architecture and responsive website experiences. The redesign brought greater clarity to its diverse portfolio of industrial businesses while reinforcing the established brand identity.
Website Revamp
/
3D
January 2023 – September 2025
Client engagement handled while working at Value at Void
3D VISUAL DESIGN
A distinctive visual language through 3D
Custom 3D elements were developed to give the website a distinctive visual direction while retaining the established brand identity. The visual approach brought depth and dimension to the digital experience, creating a more engaging way to present the company's industrial solutions and reinforce its position in the industry.
DESKTOP WEBSITE DESIGN
An interactive experience built around visual storytelling
The desktop experience was designed with a strong focus on interaction, clarity, and visual storytelling. Custom 3D animations and interactive elements were incorporated throughout the website to make complex industrial technologies and concepts easier to understand. Multiple page layouts and screen designs brought the visual direction together into an engaging, cohesive experience.
MOBILE WEBSITE DESIGN
Extending the experience to smaller screens
The desktop experience was translated into responsive mobile layouts, adapting page structures, content hierarchy, and interactive elements to smaller screens. Each page was carefully redesigned to maintain visual consistency, readability, and usability while preserving the distinctive 3D visuals and overall experience.
BUSINESS UNIT LANDING PAGES
13 business units, one connected experience
Each of the 13 business-unit landing pages was designed around the established visual identity, carrying its typography, layout and overall design language across the wider website. Accent colours were adapted to reflect each business unit's individual branding, while custom 3D visuals were created to complement its identity. The pages brought together each unit's offerings, expertise and business information, creating a consistent experience without losing the individuality of each business.
