A complete brand rebranding, built around a carefully developed brand narrative and translated into a distinctive visual identity. The work spanned logo redesign, visual language, custom 3D animations, illustrations, marketing collateral, and a redesigned website, creating a cohesive identity across digital and physical touchpoints.
Brand Strategy
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Visual Design
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Framer Development
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3D
August 2024 – July 2026
Client engagement handled while working at Value at Void
Industry recognition after the rebrand launch.
BRAND NARRATIVE & VISUAL IDENTITY
An identity inspired by the Arctic tern
A brand narrative gives meaning to an identity, connecting all its visual elements through a central idea. The narrative centred on global reach, resilience and movement. The Arctic tern, renowned for its extraordinary migration and journey across air, ocean and land, became the metaphor for these values.
This concept shaped the entire rebrand, from translating the bird's form into a geometric logo to developing the blue-led colour palette, typography and supporting visual elements, giving every design decision a shared meaning and direction.
3D & ILLUSTRATIONS
Extending the identity through 3D and illustration
The brand identity was extended through custom 3D visuals and isometric illustrations. A hero animation was created in Cinema 4D, bringing the Global 360 concept to life through motion. The supporting illustrations followed an isometric style, combining neutral tones with blue accents to create contrast and carry the brand’s visual language across the website.
WEBSITE DESIGN & FRAMER DEVELOPMENT
A digital experience shaped by the identity
The website design began with wireframes to map out the page structure, content hierarchy, and flow of information. These were then translated into high-fidelity desktop and mobile UI mockups in Figma, bringing the brand identity into the digital experience. The final designs were built into a fully responsive, functional website using Framer.
BEYOND THE WEBSITE
The identity across every touchpoint
The visual identity extended beyond the website into a range of brand applications, including brochures, flyers, business cards, and trade show booth designs. Each piece carried the same visual language across print and physical spaces, creating a consistent brand presence wherever ForwardNow appeared.
